Responsive design is essentially a web design technique that creates websites that respond to the screen size of the user’s device.
The popularity of mobile devices like tablets and smartphones is the driving force behind the ever growing demand for responsive design. These devices have smaller screens compared to regular desktops or laptops. This presents many challenges. When people view a website optimized for large screens on a smaller screen, the experience is not pleasant. This forced several companies to launch a mobile version of their site. While this solved part of the problem, it was not the best solution.
When your website has a responsive design, you do not have to redirect your visitors to the mobile version of the site.
Here are the top 7 reasons to implement responsive design.
1. Improved user experience
Websites that get a sizable traffic from mobile devices can improve their user experience and revenues by simply implementing the responsive design. This will automatically adjust the content on the site to fit the size of the screen. The result is an enhanced user experience and happy customers.
2. Increased sales and revenue
Responsive design eliminates the need to create a mobile friendly version of the site. It also eliminates the need for redirection. Since it uses Standardized Style Sheets (CSS) it creates an appearance that looks and feels consistent across devices. Consistent user experience is known to increase your conversion rates.
3. Eliminates the need to analyze multiple analytics reporting
When you have multiple versions of the same site, you will have to track your visitors, conversions, and sales funnels across them. This is quite time consuming. Analytics tools such as Google Analytics can handle responsive reporting and multiple devices. So you will only have to analyze a single condensed report. This enables faster monitoring.
4. Increased visibility in Google
When your site has a responsive design, you will have to spend less time on maintaining your site. Since responsive design makes it possible to serve the same site across different devices, you need to maintain only a single set of URLs. This strengthens your SEO campaigns and improves your visibility in SERPs.
5. You can stop worrying about duplicate content
When you have multiple versions of the same site, Google will treat it as duplicate content. This will seriously reduce your search rankings. Since responsive design eliminates the need to run a mobile version of the site, you do not have to worry about duplicate content.
Google has also confirmed that responsive sites optimized for mobile devices tend to perform much better in localized search results.
6. You can save money on mobile development
Implementing a responsive design is faster and easier than building a mobile version of the site. Also managing a single site is easier than managing multiple sites.
7. Improves offline browsing experience
HTML5 comes with offline browsing capabilities. This allows users to easily access web content ‘on the go’. Since most tablets and smartphones are HTLM5 enabled, this is becoming extremely important. Users, for example, can read email newsletters in an HTML5 enabled browser even when they don’t have an internet connection.
As the popularity of tablets and smartphones increases, building websites with a responsive design will become imperative. If your content isn’t optimized for mobile devices, you will lose a large number of visitors who access your site on their tablets and mobile phones. Isn’t that a reason enough to implement a responsive design?