How Color Affects Your Brand Perception

Learn how a simple change of color can increase the value of your brand. Customer perception goes beyond just the image itself. “84.7% of consumers cite color as the primary reason they buy a particular product.” “Research reveals...

Beyond Marketing – Brand Management

In today’s day and age, it is not enough to simply market a product or service. Your company needs a branded image, something that the consumer can recognize and relate to. In past years, the brand management directive was commonly a sole...

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