The way your employees interact with your customers immediately determines whether you will win their loyalty or not. Most companies lose one-third of their customers every year. While it is possible to replace them with new customers, it’s not easy. On average, attracting a new customer is five times more expensive than retaining an existing customer. That is why smart enterprises try their best to win customer loyalty.
You may have the best people working for you, but if they do not help your customers or if you do not have a system to respond to their queries or complaints, they will walk away. And you can’t blame them.
WHY IT IS IMPORTANT TO PROVIDE GREAT CUSTOMER SERVICE?
Many entrepreneurs simply don’t understand this. They pour money into their marketing campaigns, but often ignore this vital touch point. It’s not easy to understand your customers. And by just looking at your sales chart, you can’t say whether your customer service is efficient or not.
Luckily, building customer loyalty isn’t that difficult. Here are a few methods you can use.
1) PLAY UP YOUR BENEFITS
Is there anything that makes you different from your competition? If so, make sure that your customers know about it. Emphasize your competitive differences. You should be able to convince your customer that they made the best decision when they decided to do business with you. This is the best way to stand out from the competition.
2) DON’T JUST FOCUS ON YOUR PRODUCTS
Many businesses focus only on their product or service. Yes, that is what they sell. However, just because you have a great product or service, it does not mean that you will make a lot of sales. You have to create a genuine bond with your customers. You should also provide them an opportunity to connect with one another.
3) EXCEED THEIR EXPECTATIONS
Whatever you offer, make sure that it is better than what your competition offers. Spoil the customer by offering them the best product and customer service. When you offer them the best service, they will expect the same kind of service from others. If BlueHost优惠码 they get anything less, it will reinforce their belief that their decision to choose you over your competition was right. Make a conscious effort to exceed their expectations. This will make it impossible for your competition to snatch your customer away.
4) SAY THANK YOU
Appreciate the customer for doing business with you. You can thank them over the phone, face-to-face, or through a written thank-you note. Customers will appreciate this gesture if you’re genuine. Make sure that you sound sincere.
Loyal customers are the secret sauce behind every successful business. Yes, the quality of your product/ service is important. But if you fail to provide excellent customer service, your customers will not come back to you. Acquiring new customers is possible, but retaining existing ones makes much more sense.