Times are changing and the number of people who access websites on their mobile phones is rising rapidly. Sites optimized for large screen devices like desktops and laptops do not render well across the small screens of a mobile device. When the content is too big for the screen, the mobile user will have to scroll horizontally. This makes scrolling difficult and makes users leave your website.
Google wants to return the best results when people use its search engine to find sites and services on the internet, so now the company has made mobile friendliness an important ranking factor. That means websites optimized for mobile phones now enjoy better rankings in Google’s mobile web search results.
What this means for your business
If your business website is not optimized for mobile phones, this update is not good news for you. But for businesses that have responsive websites optimized for screens of all sizes, this is a great opportunity because it gives them an advantage over their competitors who don’t have mobile friendly websites. This update makes it possible for a second tier firm with a mobile optimized site to rank higher than larger competitors who haven’t optimized their sites yet. In simple terms, it is yet another reason to have a mobile-optimized website.
Traffic from mobile devices will only grow in the coming years. So if you want to have an edge over your competition, make sure that you have a responsive website optimized for all screen sizes.
The impact of the update
Many websites now get about 60 percent of their traffic from mobile devices. Google wants to ensure that all websites that figure in its mobile search results provide the best experience to mobile users. The company announced this update in February and started rolling it out on April 21. Google also provided webmasters all the information they needed to make their websites mobile friendly. This update has been nicknamed ‘Mobile-geddon’ because of its ability to shake-up search results.
Mobile friendliness becomes a ranking signal
Google has been working on this update for quite some time and finally it is here. This update has made mobile friendliness a ranking factor. It affects mobile searches in all languages. Google has started labeling websites as mobile-friendly in search results. A mobile user is more likely to click on results labelled as ‘mobile-friendly’. So, if you have a responsive website, your click-through rate will improve.
How to find out whether your website is mobile-friendly
It’s simple – Google has launched a testing tool that allows webmasters to check the mobile friendliness of their website. The mobile usability reports in your Webmaster Tools account also provide valuable information.
Will this update affect your desktop rankings?
No, this update only affects mobile search results. It will reportedly have no direct impact on your desktop rankings. That said, it may have some indirect impacts. Mobile penetration is rising, so even if your site does not get a lot of mobile visitors at the moment, it may change in the near future. Also, by making your site mobile friendly, you will be able to reduce its bounce rate. Since bounce rates are a ranking factor, mobile friendliness may also boost your performance in desktop search results.
What is Google trying to accomplish with this update?
Google tweaks its algorithm constantly. They want to provide the best results to their users. Otherwise, people will not use their search engine. This is the main reason they launched this update. Naturally,They are also driven by money. The new mobile search algorithm is better at crawling single-page web apps. As a result, more apps now make it to search results. This will encourage the development of better apps for Google Play. Better apps means more downloads and more money for Google.