Mike Masso: The Road to Success

Mike Masso, a native Texan who lived in the Rio Grande Valley for most of his life, grew up to be a very successful entrepreneur. It began when Mike’s parents, George and Joy Masso, instilled in him the values of solution-oriented determination, encouragement, and spiritual guidance. They provided tremendous examples of entrepreneurship and success, which came in handy later.

Over the last 25 years, Mike devoted much of his life to launching and operating several successful businesses, serving, and directing in ministry operations, and helping others in pursuing their life ventures.

Beginning at an early age, Mike worked in his parents’ retail and wholesale businesses. He then started his first venture, a T-shirt design shop at the age of 15, and his second business when he was 18 years old, named ‘Genesis Advertising”. This gave Mike a great understanding of the fundamental elements of business development. Mike went on to establish many other successful ventures, such as the first computer company (Westec Computer Support) in the US that could integrate Electronic Data Interchange (EDI) functionality for independent retailers.

In a quest to learn more, Mike served as the Computer Automation Director of the Western Retailer’s & Manufacturer’s Association from 1994 to 1996. In the mid-nineties, Mike along with Jim Deuser (who was the General Manager of JC Penney then), co-established the McAllen Downtown Coalition (MDC) to create a unified effort for strategic marketing among the downtown businesses. The MDC later facilitated the effort for a successful downtown revitalization carried on by the Downtown McAllen Improvement District.


Mike’s college education encompassed studies in business, computer information systems, psychology, and theology. In 1992, he purchased The Boot Jack Western Wear store in downtown McAllen, TX from his parents and opened an additional location in 1995, on North Tenth in McAllen, expanding it to a 100+ employee company. The family-owned Boot Jack stores were nationally recognized as one of the top three Western Image stores in the US, during his time with the Boot Jack. In 2001, Mike purchased The Christian Book Shop (now called Viva Life Christian Gift Shop). Within the first 18 months at Viva Life, the sales volume increased to more than four hundred percent.

His entrepreneurial skills enhanced as he took more risks and started new ventures. Over the last fifteen years, Mike established a strong presence in the real estate investment market too, as a partner in SPI Coastal Properties on South Padre Island. Currently, he is the owner and broker of Prime Ventures Commercial Real Estate (www. primeventuresrgv.com), serving the Rio Grande Valley and other strategic investment areas in Texas.


Mike’s extensive knowledge and understanding of the market makes the ground for good relationships with property owners, national, regional and local tenants, developers, banking institutions, and lenders. Prime Ventures utilizes its strength wisely to deliver its clients the best service possible.


Mike is also co-director with his brother Mark, managing over 200,000 square feet of commercial and residential property in the RGV, through their company Masso Family LP Properties. Mike is currently expanding his endeavors (and client opportunities) into emerging trade areas in the Texas Hill Country. Mike welcomes anyone with a desire to grow their business or investment opportunities in the RGV or Texas Hill Country.

Over the years, while Mike had been involved in many business and ministry ventures, he also has been blessed to be very active in his children’s lives. Mike, and his wife Robyn have four children – Josh, Jordan, Jarred and Tori, who range from 15 to 26 years olds.


While involved in many business endeavors, Mike has also been able to pursue his passion for ministry. Since 1988 through early 2000, he served in several capacities as youth pastor, Minister of Education, Church Elder, and Family & Marriage teacher. Mike also established a ministry leadership training school for working adults called Last Days School of Ministry in 1989. He served on the founding board of one of the Valley’s most successful Christian schools, Covenant Christian Academy. In 2002, he setup a non-profit organization called the VYBE (Valley Youth Being Elevated) geared towards encouraging and giving opportunity for youth to express themselves and influence their culture through media arts (music, video & sound production, graphic design, radio, and art). For 12 years, Mike served on the McAllen Mayor’s Prayer Luncheon as a committee member and chairperson. The purpose of this organization is to provide a non-political, annual program featuring nationally known speakers that challenge, inspire and unify the community and its leaders to seek God for guidance, favor and peace–locally and nationally.


Since Mike devoted a large part of his life over the last 25 years to initiating and running several successful businesses, directing ministry operations and serving a multitude of clients in pursuing their ventures, he is now able to integrate gut-level intuition with effectively designed tools and resources to help people discover their gifts and achieve meaningful success through life coaching sessions, seminars, and retreats. This naturally lead Mike to establish Leadership Alliance (LA), a professional life coaching and leadership development organization. Mike is certified by the World Coach Institute (WCI), a member of the International Coach Federation (ICF), Human Behavior Consultant, certified by Dr. Robert Rohm, and a Stress Management Consultant, certified by Dr. Dan McGee and Associates.

As an extension of Leadership Alliance, Mike leads wilderness adventure retreats called Soul Excursions (www. soulexcursions.org). SE’s purpose is to provide epic opportunities for followers of Christ to “detox” from the chaotic pace of the daily grind and enter into a spiritual rhythm of adventure in the wilderness that will recalibrate and revive their soul.

“Through trial, error, failure, success, heartbreak and joy; we must recognize that our lives will

not be valued by what we accomplish, but by what we surrender to God and for others.”


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