Using video is a powerful and cheap way to engage your potential and current audience. This research shows that by simply showcasing your product or service, you will appear more trustworthy to consumers.
A few more interesting statistics:
- 77% of consumers consider companies that create online video as more engaged with customers.
- 83% prefer videos to be five minutes or less.
How about you? Do you use videos to promote your business? This infographic conveys some reasons why you should.