Coming off the curtails of the recent Google search mobile algorithm change, Google has once again switched up their search engine formula.
The deal Twitter signed with Google is finally coming into fruition. When searching on your mobile device, tweets will now show up alongside traditional search results.
This is made possible through Google’s new access to Twitter’s entire database in real-time. Now when you search for a trending Twitter hashtag on Google, the most relevant tweets will pop up in your search results.
The change is two-fold. The search algorithms that make Google so great now can pull the relevant tweets out of the inconsequential mass.
There has never been a better time to create a mobile social media campaign.