A web designer’s job is no different than an artist’s. But then there are amateurs and there are true artists. It’s stating the obvious, but a much ignored fact is that the whole purpose of a website is to appeal to its viewer and benefit to its owner. Keep reading to find out if you are not missing anything.
First impressions – the makeup
There’s a saying, you never get a second chance to make a first impression. How true, especially for today’s consumers. With more and more products and sites out there, consumers’ attention span seems to be getting shorter by the day. They reach your site, take a look and if they are not comfortable, they just move on. So the first and foremost aspect is to keep your visitor hooked on to the site. Easy said, but what exactly to work upon.
- Placing of web parts: Your web pages shouldn’t be too cluttered. We are aware that site owners demand to utilize all the space visible to them. But space is not about showing the white background, it’s about how you place your components such as your navigation panels, your search boxes and images. If you have a lot of text content, maintain a uniform look throughout. The spaces between your texts and the structure of the content needs to be even. If you have images – they need to be organized in flow of strips. Also, if you want to spotlight a particular block of text or image, surround them with empty spaces. This would make them appear larger and add focus towards them.
- Buttons: They should not be too flashy and distracting, but at the same time they should be recognized for what they are – buttons. The shape of buttons, the color theme, the effects to display ‘clicked’ from static and the font size of its labels needs to be consistent across your web pages. Keep it simple and do not confuse the users.
- Storytelling pictures: Whatever your product is, there should be a decent collection of pictures/images to greet the visitors. These pictures should give a good idea about the brand and its products and services. Popular brands hire photographers and even illustrators to develop catchy and message-bound pictures.
They like you. So now get on to business.
Once the visitor stops at your site and stays, the next thing they look out for is information to do business with the site owner. So let’s take a look at the core elements which lead an interested visitor to turn into a potential customer.
- About us: Consumers often want to know whom they are dealing with. So once they are interested in the services and products at a particular site, most of them click on the “About us” page. Now, bigger and popular brands might not pay much attention to this page (though they do), small time businesses need to be extremely focused on the information on this page. But while providing information, avoid getting too wordy. You do not want to bore them, but you also want them to know the good stuff about the company. You can share some information about the people associated with the company, like their photos, their professional details, and the company’s achievements.
- Contact information: Nothing much to say here as everyone avoids mistakes with this part. But ensure that this vital information is not only on the Contact Us page but also on the header of the main pages and also near the navigation links. It’s a common practice.
- Search: The search boxes should always be placed at the top section of the pages. At times, revisiting users want to check up information on an earlier product. Or while navigating, new users might just want to type and search for specific items. Keep it handy for them and design the boxes to accept a variety of queries.
- Signups: Once the consumers are interested in dealing with the site, they opt for signing up. This is the site and its contents taking care of itself. But as a designer you have to place options for the site to make attempts for a sale. If a visitor has accessed the site and is about to leave, a signup page should make an appearance highlighting the USPs of the site and provide quick signup options.
If you have come across something new here, make sure you use them while designing your website. Else, if you are aware of all the points mentioned by us, do not fail to make a small checklist and verify if your site isn’t missing out on things discussed here.